Vera`s Positioning

Consumers wont find Vera Bradley at any store such as Target or Walmart. You will mostly find Vera Bradley at speciality stores or boutiques. By putting their products in these types of stores they are upgrading there product by just were you can buy them. Vera Bradley has a reputation as a high quality brand of bags and accessories and by putting them in not an everyday store influences there brand even more. You can also get there product from their online website, which sells only their products. Also on their website you can find information on all their current colors, new colors and retiring colors. By giving this information they are letting their customers in on the processes for the future of the company. They also have sent emails about previewing new colors and voting on favorite colors. By positioning their products in special stores, Vera Bradley has set themselves up for the type of customers they want.