Core Competency

One of Vera Bradley`s core competency is their patterns. Their patterns standout with their colors and design. They are not afraid to step out of the box with the bright colors and design. Their patterns are hard to copy, they are one of a kind. Another core competency is that they offer so many different types of bags, luggage and accessories from them. They have many different styles and they are available in most of their patterns. Vera Bradley is always coming up with new colors and patterns. They are also very good at promoting their online store, with sales and promotions. But what stands out most from the Vera Bradley company is their ability to stand out with their bright colors and unparalleled patterns for their products.