Mission Statment

Vera Bradley`s mission statement is very short, but direct. It gets right to the point and tells you, the customer, what Vera Bradley promises to uphold as a company. "Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs and dependable customer service". It list the three main qualities their company wants to uphold. Their mission statement can be found at the end of the company`s story on their homepage. Vera Bradley tends to stand out because of the quality of their product and their uniqueness and standout designs. Their mission statement seem, to me, to support everything I, as a customer myself, tend to see.