Pricing Strategies

Vera Bradley I believe uses market price skimming. Their products are usually on the more expensive side, especially when it comes to their new lines. They slowly lower the prices of certain items once they have been around for quite some time. Also when a color is about to “retire” they set the prices lower. http://www.verabradley.com/Site/Store/Retired.aspx If you where to order a bag in a “retiring” color it would be cheaper then ordering that same bag in a “non-retiring” color. They want to get rid of old stock to make room for the new colors and collections that have come up with. They just came out with a sunglass line and they are fairly expensive. http://www.verabradley.com/Site/Store/EyewearHome.aspx?dept=33
But with this new sunglass line they use price value. Consumers know that these products, by Vera Bradley, are worth the money. There bags, which they are best known for, wear well and are definitely worth the more money. I personally have a few things by them and they are still in great condition even after the years of use. Even though at times it can be a hefty price for me to bag for the bag, I know in the longer run it will be worth every dime I spent on it. So even though Vera Bradley products can be more on the expensive side, I do agree with their pricing strategies. It makes the most sense for their company and worked very well over the years for them.
Here one customer is taking about a certain hand bag and her thoughts on the product, which is loves. http://you-mart.com/clothes/handbags/vera-bradley-hipster-mod-floral-blue-reviews-and-information.php